Is your site traffic really making money?
Many people think that the main goal of SEO is just to raise the site in Google results and get traffic. But the truth is that a visitor alone has no meaning unless he turns into a customer. Just as in a physical store, maybe only one out of every 10 people who enter will make a purchase, the same thing happens in the digital world. If the user enters the site but cannot quickly communicate with you or reach his goal, he will quickly leave your site and go to the competitor. Remember: SEO is not just about keywords; SEO means managing the user experience to transform from a "simple visitor" to a "loyal customer".